product designer
product designer
An award-winning design that was submitted by a team composed of myself, another product designer, product manager and three engineers for a Hackathon in 2025. The team’s goal was to engage and bring a sense of community back to the Crunchyroll platform.
The problem: Crunchyroll fans have no way on the platform to share and introduce friends to their favourite content. We found that users that had at least a few items on their Watchlists were 30% more likely to stay subscribed and continue watching anime. We wanted to enable this feature to be public facing and shareable to increase acquisition and retention.
The solution: our team proposed to leverage the under-utilized user profile pages to showcase public lists if users enabled the public-facing setting. By having user-generated lists that were sharable, we would be able to surface the content in various existing high-traffic pages across the product such as: the home feed, search, and series pages for discovery. The lists would provide validation and a new avenue for content discovery for users that were looking for more like the series in question or interested in the curator of that particular list.
Another additional bonus for the feature was that the company would be able to promote celebrity and influencer lists that would garner trust across the fandom.
The main requirement for the Hackathon was to use AI as part of the feature. Our team decided we would use it to help moderate the user generated lists to ensure appropriate list titles by assisting in naming conventions, licensor-friendly compositions, genre and keyword tagging, and additional content suggestions.